Our Story
Aqua East Surf Shop was founded in 1990 with a simple vision: to create a place where surfers, skaters, and beach enthusiasts could find quality gear, expert advice, and a genuine connection to the ocean lifestyle.
What started as a small shop has grown into one of Florida's most trusted destinations for surf and skate equipment. Over the decades, we've built relationships with customers who have become like family – watching them progress from their first wave to becoming accomplished riders.
Located on Atlantic Boulevard in Jacksonville Beach, we're perfectly positioned to serve both the local community and visitors from around the world who come to experience Florida's beautiful coastline.
Our Mission
"To inspire and equip the surf and skate community with quality products, expert knowledge, and exceptional service while fostering a deep appreciation for the ocean lifestyle."
We believe that everyone deserves access to the best equipment and guidance, whether they're catching their first wave or their thousandth. Our mission is to be more than a retail store – we strive to be a cornerstone of the community that supports and grows the sport we love.
Our Core Values
These principles guide everything we do at Aqua East Surf Shop.
Passion
We live and breathe the surf and skate lifestyle. Our passion drives us to constantly improve and share our love for these sports with others.
Quality
We never compromise on the quality of our products or services. Every item in our store is carefully selected to meet our high standards.
Integrity
Honesty and transparency are at the core of our business. We provide genuine advice and stand behind every product we sell.
Community
We're proud to be part of the Jacksonville Beach community. We support local events, riders, and environmental initiatives that protect our oceans.
Service
Every customer deserves personalized attention and expert guidance. We take the time to understand your needs and help you find the perfect solution.
Sustainability
We're committed to protecting the environment that makes our lifestyle possible. We partner with eco-conscious brands and support ocean conservation efforts.
What We Offer
A comprehensive range of products and services for every aspect of the surf and skate lifestyle.
Surf Equipment
Premium surfboards, bodyboards, wetsuits, leashes, fins, and all the accessories you need for the perfect session.
Skate Gear
Complete skateboards, decks, trucks, wheels, bearings, and protective equipment for street, park, and cruising.
Beachwear & Apparel
Stylish swimwear, boardshorts, rash guards, t-shirts, hats, and casual clothing from top brands.
Ready to Get Started?
Visit our store or contact us today. Our team is ready to help you find exactly what you need for your next adventure.